Retail & EcommerceSourced
Case Study: The Farmer's Dog saved 80 engineering hours and 10X'd experimentation with Simon CDP
The Farmer's Dog Case StudySourced & dated by Case Study Desk
Key results
The challenge
The Farmer's Dog operated three separate lifecycle solutions for customer communications, which made development and consistent personalization difficult and resource-intensive.
The solution
The company implemented Simon CDP to unify customer data and centralize marketing operations across email, SMS, and direct-response channels, removing the need for internal development.
“Simon Data has been an incredible partner in helping The Farmer's Dog deliver on our promise of simplifying pet care and nutrition.”
AEAdrian EvansDirector of Retention & Lifecycle, The Farmer's Dog
The results, in context
By consolidating on Simon CDP, The Farmer's Dog saved 80 hours of engineering time and increased its email experimentation rate 10X.
Products used
Simon Data Simon CDP