Case Study: Shoe Carnival delivers lightning-fast campaigns with Amplience
Key results
The challenge
Shoe Carnival, one of the largest US family footwear retailers with around 400 stores, ran daily promotions and hundreds of monthly product drops but relied on an outdated content management and eCommerce system. Content updates, new builds, category moves and navigation changes all went through a developer ticketing system, creating long lead times that made it hard to react in fast-moving retail.
The solution
Already an Amplience customer before going headless, Shoe Carnival adopted Amplience's full-stack Commerce Experience Platform, an API-first integrated CMS and DAM with automated media and experience delivery, and paired it with Algolia for AI search and discovery, removing developer dependency from content work.
“Partnering with Amplience has transformed our online experience by empowering users with the tools necessary to make impactful changes, that drive real results, in real-time.”
CGCourtney GrishamDirector, eCommerce, Shoe Carnival
The results, in context
Shoe Carnival now executes campaigns in a fraction of the previous time and can launch last-minute campaigns almost instantly across channels without developer input. Team productivity has doubled, twice as many content and search-rule changes can be made in half the time, and landing-page conversions have increased by 6%.