Case Study: DFS drives a 60% conversion uplift with Amplience
Key results
The challenge
International furniture retailer DFS offered thousands of fabric and colour combinations, with up to 90 colour options for a single sofa, but its previous technology could not visually represent them. Any storefront change took a full 24-hour delay, preventing agile merchandising during peak periods, while slow, unoptimised visuals hurt customer experience and search discovery.
The solution
DFS implemented Amplience's cohesive commerce platform. Content Hub (DAM) provided a central source of truth for tens of thousands of product images, 3D renders and swatches, and Dynamic Media transformed those assets into real-time, high-fidelity configurable product views, 360-degree spins and SEO-optimised imagery delivered via CDN.
The results, in context
DFS reported a 60% increase in conversion by letting customers build and view their configured product, a 66% increase in customer engagement, and a 90% reduction in production time. The retailer also established a flexible foundation for future distributed-commerce innovations such as shoppable video.