Case Study: Clarks cuts content delivery from 10 hours to 10 minutes with Amplience
Key results
The challenge
After 12 years on a monolithic, on-premise SAP Hybris platform, Clarks's content operations were inflexible: simple content updates such as a promotional banner took 3-4 days and required developer support, deployments were monthly and risky, and a change could trigger up to 10 hours of global downtime. Its legacy Adobe Scene7 asset system limited it to flat images with no video or localisation.
The solution
Clarks shifted to a composable architecture, pairing commercetools for headless commerce with Amplience for content. Content Hub (DAM) replaced Adobe Scene7 as a single source of truth for rich media including video, and Dynamic Content (headless CMS) let marketing and merchandising teams create, schedule and publish content in minutes without developer intervention.
The results, in context
Content updates now go live in 5-15 minutes rather than days, deployed 2-3 times per week instead of monthly and with zero downtime. Clarks reported a 44% increase in site speed, a 79% rise in add-to-basket rate, and a sustained 19% uplift in overall conversion that has been maintained well beyond launch.