Case Study: Mizuno USA sees a 5x conversion increase with Amplience
Key results
The challenge
With hundreds of products across sports categories, Mizuno USA struggled to show a relevant balance of content. Its previous platform supported only two images per product and required development teams to hand-code image uploads, frustrating staff and leaving customers with a limited, low-converting experience.
The solution
Mizuno moved to Amplience Content Hub and Dynamic Media, enabling high-definition multi-image uploads with zoom and 360-degree views across every screen size without manual coding, alongside a new mega menu exposing customers to more categories.
The results, in context
The revamped site took only six weeks to implement. Mizuno doubled the number of images per product, and the increase in variation led to an increase in conversion five times that of the previous site. Simplified image processes also reduced the team's time-to-market by 10-20%.