Case Study: Sephora SEA drove a 132% uplift in purchases with a Braze in-app game
Key results
The challenge
Sephora SEA, the Southeast Asia division of the beauty retailer, wanted to increase engagement and purchases during a seasonal campaign period. The team needed a fast, testable way to reach app users with an interactive experience.
The solution
Sephora SEA built an 'Ang Pao' in-app gamification campaign using Braze in-app messages. The team completed the whole ideation and execution in about a month, relying on Braze's in-app messaging to set up and test the concept.
“It only took us a month for the whole ideation and execution of this Angpao game. Thanks to the flexibility of Braze and in-app messages, which provided us a technical short cut to set up and test on the idea.”
GIGeoffrey IPRegional Mobile Marketing Manager, Sephora SEA
The results, in context
Sephora SEA reported a 132% uplift in purchases between customers who played the Ang Pao game and those who did not, tracked over a 30-day window. The campaign went from idea to launch in roughly one month.