Case Study: Sephora's EMEA team monitors 68 daily post metrics in a quarter of the time with Iconosquare
Key results
The challenge
Sephora runs a single social strategy across 17 countries in EMEA, with 35 people in local teams and a central team of three overseeing content and results. At four posts per day, per country, monitoring performance across markets, measured on reach, engagement, and follower growth, was time-intensive.
The solution
Sephora's EMEA team uses Iconosquare to manage its 17 profiles from one global dashboard, benchmark competitors by region, onboard new managers without lengthy training sessions, and monitor daily post metrics.
“It takes us one hour a day with Iconosquare to check those 68 post metrics, where without the tool we would spend at least 4x that.”
OFOlivier FraisseHead of Social Media EMEA, Sephora
The results, in context
Checking the team's 68 daily post metrics takes about one hour a day in Iconosquare, which the team says would take at least four times longer without the tool. Managing 17 profiles on a single interface, for an account with over 15M Instagram followers, let the team optimize its work time across markets.