Case Study: Gymshark grew Instagram engagement 30% while scaling its audience with Iconosquare
Key results
The challenge
Gymshark's social team manages three Instagram accounts across a 10-person team, with a standing ambition to double follower growth every financial year. The usual tradeoff is that engagement rates fall as an audience grows, and multiple people needed access to the same performance data at once without bottlenecks.
The solution
Gymshark consolidated onto Iconosquare for engagement analytics, multi-account scheduling, recurring reports, a shared inbox for conversations, UGC and influencer listening, and multi-user collaboration.
“The ongoing increase of our engagement through the analytics and insights has been fundamental to the approach of our activity.”
RSRebecca ShiptonSocial Media Executive, Gymshark
The results, in context
Gymshark increased its per-post engagement rate by 30% and grew followers by over 50% without engagement softening as the audience grew, and doubled average likes and comments per post. Recurring reports replaced manual data extractions, freeing the team's time for content and strategy.