Case Study: Freelancer Marine Rouillard saves about two hours per client each month on reporting with Iconosquare
Key results
The challenge
Marine Rouillard is a freelance social media manager working with local clients on fully organic strategies for Instagram and TikTok. Her clients need transparency that the strategy is working, but building reports manually was time-consuming and raised the risk of data-entry errors.
The solution
Marine automated her client analytics and reporting in Iconosquare, using its analytics, reporting, and listening features to track engagement and compare against clients' competitors.
“I was able to put a lot more energy into strategy and content creation and reduce the time spent on reporting and analytics.”
MRMarine RouillardFreelance Social Media Manager
The results, in context
By automating report creation, Marine saves about two hours per month, per client, alongside a productivity increase and fewer errors. For her bakery client Les Pâtisseries de Marie she documents a 5.56% average engagement rate per post and +4.3K followers year over year.