Case Study: Kicker grew its Instagram following 50% using Iconosquare analytics
Key results
The challenge
Kicker, an American audio brand, needed to grow its Instagram audience in a market saturated with brands competing for followers, while keeping engagement and consistent posting. Building the custom API and developer time to get post-by-post performance detail in-house was cost-prohibitive.
The solution
Kicker adopted Iconosquare's advanced analytics, including engagement metrics, best time to post, and hashtag and Stories analytics, plus competitor tracking, replacing the need for costly custom development.
“The time saved trying to understand success and failures, where they are occurring and why has meant Iconosquare has paid for itself ad infinitum.”
BBBill BraunSocial Media Manager, Kicker
The results, in context
Kicker grew its Instagram following by 50%, reaching an audience of 137k followers on Instagram, and reported improved engagement and reach as the team could clearly see and act on what resonated with its audience.