Case Study: Freelancer Emma Deshayes cut weekly report time from half a day to 20 minutes with Iconosquare
Key results
The challenge
Emma Deshayes is a French freelance social media manager who manages six social channels across three clients on Facebook and Instagram. Producing her weekly client reports manually took about half a day, and some data could not be collected by hand at all.
The solution
Emma moved her reporting and scheduling into Iconosquare, using its analytics to track follower growth and engagement-rate evolution and its Instagram scheduling tool.
“I used to spend half a day creating my weekly reports but when I started using Iconosquare it took me 20 minutes to have even better results because some of the data was not possible to collect manually.”
EDEmma DeshayesFreelance Social Media Manager
The results, in context
Emma's weekly reports dropped from about half a day to roughly 20 minutes with better results, and she estimates saving two to three days a month with the reporting feature alone.