Case Study: Sene increased email & SMS revenue 28% after moving to Sendlane
Key results
The challenge
Sene is a direct-to-consumer clothing brand that uses proprietary SmartFit technology to make custom, sizeless garments online. After an improper DMARC migration hurt its email deliverability, the brand's messages were landing in spam, and it wanted both email and SMS managed in one platform with stronger support.
The solution
Sene migrated from Klaviyo to Sendlane, consolidating email and SMS on a single usage-based platform and rebuilding sender reputation with hands-on support. The team adopted a more segmented sending approach rather than messaging its entire list.
“The service was so good that—even though warming isn't fun—I felt like we still made the right decision.”
RLRay LiCEO, Sene
The results, in context
After moving to Sendlane, Sene reported a 28% increase in email and SMS attributed revenue and roughly 40% cost savings from usage-based pricing, with emails averaging a 4.5% click-through rate.