Case Study: Doe Beauty grew email revenue 23% monthly and cut costs 30% with Sendlane
Key results
The challenge
Doe Beauty is an online beauty retailer specializing in Korean silk lashes, with much of its online revenue coming from retention marketing. The team grew frustrated with Klaviyo's support and what it considered overpriced features given its slim margins.
The solution
Doe Beauty migrated to Sendlane for its usage-based pricing and unified toolset, rebuilding email campaigns and template libraries and adding link tracking for granular engagement data.
“At the end of the day, Email Service Providers all offer the same thing. But Sendlane stands out because it has excellent support, super simple UX/UI and unbeatable pricing—It ticks all the boxes.”
JWJason WongFounder, Doe Beauty
The results, in context
After moving to Sendlane, Doe Beauty reported a 23% average month-over-month increase in email revenue and a 56% increase in average order value, while cutting its monthly email marketing bill by 30%.