Case Study Deskcasestudydesk.com
Apparel ecommerceSourced

Case Study: 80sTees boosted ROI by 127% after migrating to Sendlane

80sTees Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
80sTees
Industry
Apparel ecommerce
Challenge
A solo-run vintage apparel store needed to move a million-contact list off Klaviyo without losing deliverability.
Headline result
127% increase in ROI after switching to Sendlane

Key results

127%
Increase in ROI
After migrating to Sendlane
50%
Savings on email & SMS costs
7%
Average click rate across automations
100%
Successful deliverability

The challenge

80sTees sells vintage and pop-culture graphic t-shirts and manages a database of over one million contacts. Rising costs and poor support on Klaviyo, including an account suspension over a campaign subject line, pushed the solo marketing lead to look for an alternative.

The solution

80sTees migrated its Klaviyo email flows and campaign templates to Sendlane within a few weeks with hands-on migration support, then built custom campaigns targeting its customer base.

I feel like the people at Sendlane care about what I have to say and help us achieve our business goals.

DK
Dave Koziel
Head of Marketing, 80sTees

The results, in context

After migrating to Sendlane, 80sTees reported a 127% increase in ROI and 100% successful deliverability, while saving 50% on email and SMS marketing costs and averaging a 7% click rate across emails and automations.

Products used

Sendlane Email marketingSendlane SMS marketingSendlane Automations