Sustainable apparel ecommerceSourced

Case Study: Follow Your Legend lifted email click rates 67% with Sendlane

Follow Your Legend Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Follow Your Legend

Industry

Sustainable apparel ecommerce

Challenge

A mission-driven brand wanted to unify disconnected email and SMS tools and fix double-attribution.

Headline result

67% increase in email click rate after migrating to Sendlane

Key results

67%

Increase in email click rate

Within one month, nearly 67%

30%

Immediate cost savings

18.1%

Increase in email open rates

vs. Klaviyo

The challenge

Follow Your Legend is a mission-driven brand selling ethical apparel, jewelry, and plushies and donating a share of proceeds to conservation charities. Its team used disconnected tools, Klaviyo for email and Attentive for SMS, and struggled with double-attribution and fragmented data.

The solution

With growth partner Aplo Group, Follow Your Legend migrated to Sendlane to consolidate email and SMS on one platform and centralize its channel data.

“Sendlane has been a great partner on the email and SMS side, and we look forward to continuing our growth with their platform!”
KM
Kevin McCroary
Founder & CEO, Follow Your Legend

The results, in context

In under a month, Follow Your Legend saw email click rates rise nearly 67% and open rates increase 18.1% versus Klaviyo, alongside 30% immediate cost savings.

Products used

Sendlane Email marketingSendlane SMS marketingSendlane Forms