Compression apparel ecommerceSourced

Case Study: Crazy Compression grew email & SMS revenue 40.8% with Sendlane

Crazy Compression Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Crazy Compression

Industry

Compression apparel ecommerce

Challenge

A family-owned sock brand needed strategic support to grow email and SMS as retention channels.

Headline result

40.8% combined email & SMS revenue growth, July to August

Key results

40.8%

Combined email & SMS revenue growth

July to August

54.4%

SMS-generated revenue growth

July to August

40.4%

Email-attributed revenue growth

July to August

39.6%

Increase in email subscribers

July 1 to September 9

The challenge

Crazy Compression is a family-owned, American-made compression sock brand. As retention became a priority, the founder found Klaviyo lacked the strategic support he needed to grow email and SMS into a leading channel.

The solution

Working with growth-marketing partner Aplo Group, Crazy Compression migrated to Sendlane to unify email, SMS, reviews, and forms on one platform with hands-on support.

“When we first went over to Sendlane and jumped on that Slack channel, it was very hands-on, everybody's in it together.”
NB
Nate Banks
Founder, Crazy Compression

The results, in context

From July to August, combined email and SMS-attributed revenue grew 40.8%, with email-attributed revenue up 40.4% and SMS-generated revenue up 54.4%. Email subscribers increased 39.6% between July 1 and September 9.

Products used

Sendlane Email marketingSendlane SMS marketingSendlane ReviewsSendlane Forms