Vitamins & SupplementsSourced
Case Study: OLLY accelerates subscriptions 63% with Rebuy
OLLY Case StudySourced & dated by Case Study Desk
Key results
The challenge
OLLY, a vitamins and supplements brand, wanted to accelerate its subscription business and increase average order value on Shopify.
The solution
Working with Rebuy's launch team, OLLY implemented Smart Cart, dynamic bundles, a homepage top-seller carousel, in-cart subscription upsells, and checkout cross-sells.
“Adding Rebuy was like pouring fire on our subscription program.”
JPJennifer PetersSenior DTC Manager, OLLY
The results, in context
Subscription revenue increased 63% and total subscribers grew 57%, while average order value rose 25.06%. Smart Cart contributed 51% of Rebuy-generated revenue.
Products used
Rebuy Smart CartRebuy Dynamic BundlesRebuy Merchandising WidgetsRebuy Checkout Cross-sells