Oral Care & WellnessSourced

Case Study: GuruNanda grows cart upsell revenue 3.3x with Rebuy

GuruNanda Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

GuruNanda

Industry

Oral Care & Wellness

Challenge

Thin margins and a weak upsell tool limiting cart revenue

Headline result

3.3x cart upsell revenue and +15.29% AOV

Key results

+15.29%

AOV lift

3.3x

Cart upsell revenue vs. previous app

$30,000

Smart Cart upsell revenue

first 30 days

22.8%

Total orders using Rebuy recommendations

The challenge

GuruNanda, an oral-care and wellness brand, operates on slim margins and wanted a more personalized shopping experience. Its previous cart-upsell app produced limited results.

The solution

GuruNanda replaced its prior tool with Rebuy's Smart Cart, dynamic bundles, merchandising widgets, smart search, checkout extensions, and post-purchase offers.

“When we saw the numbers in the Rebuy dashboard, it was quite shocking to see the improvement. It was very motivating to see.”
AN
Anish Nanda
Director of Ecommerce, GuruNanda

The results, in context

Average order value rose 15.29% and cart upsell revenue increased 3.3x versus the prior app. Rebuy's Smart Cart generated about $30,000 in upsell revenue in the first 30 days, and 22.8% of total orders used Rebuy recommendations.

Products used

Rebuy Smart CartRebuy Dynamic BundlesRebuy Smart SearchRebuy Post-Purchase Offers