ApparelSourced

Case Study: Huha drives 17% of orders through Rebuy personalization

Huha Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Huha

Industry

Apparel

Challenge

Ecommerce experience lacked personalization as the brand scaled

Headline result

17.30% of orders driven by Rebuy

Key results

17.30%

Orders driven by Rebuy

36.05%

Sales influenced by cart flyout widget

25.12%

Sales influenced by Smart Cart

+5.84%

AOV increase

The challenge

Huha, a sustainable underwear and apparel brand, found its Shopify shopping experience wasn't keeping pace with brand growth. The lack of personalization created friction for shoppers.

The solution

Huha rolled out Rebuy's Smart Cart, cart flyout widget, a 'Make it a Set' product-page widget, product discovery, post-purchase offers, and A/B testing.

“It's not just a set of widgets…it's an entire personalization engine that has helped us grow.”
CH
Courtney Hutchinson
Marketing Manager, Huha

The results, in context

Rebuy influenced 17.30% of all orders, with the cart flyout widget alone influencing 36.05% of sales and Smart Cart 25.12%. Average order value increased 5.84%.

Products used

Rebuy Smart CartRebuy Cart Flyout WidgetRebuy PDP WidgetRebuy Product DiscoveryRebuy A/B Testing