Pet WellnessSourced

Case Study: Lolahemp lifts AOV 44% and doubles subscriptions with Rebuy

Lolahemp Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Lolahemp

Industry

Pet Wellness

Challenge

Non-technical team needed fast offer testing and more subscriptions

Headline result

+43.9% AOV and +120% subscriptions

Key results

+43.9%

AOV increase

+120%

Subscription increase

-23.5%

Customer acquisition cost

78%

Rebuy-generated revenue from Smart Links

The challenge

Lolahemp, a pet-wellness brand, wanted to raise average order value and subscriptions while lowering customer acquisition cost. Its non-technical team needed to test offers quickly.

The solution

Lolahemp adopted Rebuy Smart Cart, Smart Links, in-cart cross-sells, and subscription upsells, integrated with Klaviyo and Recharge.

“For me not being a developer, being able to test offers that quickly with Smart Links — it's just been a godsend.”
JD
Joey DiFrancesco
Founder, Lolahemp

The results, in context

Average order value increased 43.9% and subscriptions grew 120%, while customer acquisition cost fell 23.5%. Smart Links accounted for 78% of Rebuy-generated revenue.

Products used

Rebuy Smart CartRebuy Smart LinksRebuy In-cart Cross-sellsRebuy Subscription Upsells