Case Study: Zildjian lifts conversion 223.8% with PowerReviews user-generated content
Key results
The challenge
Zildjian, a maker of cymbals and drumsticks, sells through its own storefronts and large retail partners in a highly competitive category. The company wanted to increase shopper engagement and conversion by surfacing authentic customer reviews and visual content on product pages.
The solution
Zildjian deployed PowerReviews to collect reviews and user-generated imagery and video across Zildjian.com and VicFirth.Zildjian.com, and to syndicate content to retail partners such as GuitarCenter.com. Implementation was completed in six weeks.
“There was such a great amount of hand holding and knowledge exchange with our IT team. We would get answers to questions and solutions within 30 minutes.”
MBMegh BurgessEcommerce & Digital Marketing Manager, Zildjian
The results, in context
In the first 90 days, shoppers who interacted with user-generated content converted at a rate 223.8% higher than those who did not. Interaction with UGC imagery and video specifically drove a 97.6% conversion lift, and UGC on GuitarCenter.com produced a 112% conversion lift. Hundreds of reviews were collected within the first 60 days after launch.