Consumer GoodsSourced

Case Study: Heaven Hill grows review volume 2,432% to win the digital shelf

Heaven Hill Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Heaven Hill

Industry

Consumer Goods

Challenge

Stand out on the digital shelf in a competitive spirits category.

Headline result

A verified-buyer collection program drove a 2,432% increase in review volume and 170% digital sales growth.

Key results

2,432%

increase in review volume

average across eight products

170%

growth in digital sales

2020

11,900%

increase in Black Velvet Canadian Honey reviews

72 hours

to first reviews posted after launch

The challenge

Spirits producer Heaven Hill operates in a highly competitive sector and was looking for ways to stand out on the digital shelf. With limited reviews on many products, the brand needed to collect authentic reviews from verified purchasers quickly.

The solution

Heaven Hill used PowerReviews, including its Receipt.Review.Collect. program, to target purchasers of its products and collect reviews from verified consumers.

“Receipt.Review.Collect. was key for Heaven Hill, because it allowed us to target purchasers of our products to support review collection from verified consumers quickly and easily.”
MB
Michelle Brown
Associate Brand Manager, Heaven Hill

The results, in context

The program produced a 2,432% average increase in review volume across eight products, including an 11,900% increase for Black Velvet Canadian Honey and a 1,450% increase for Evan Williams Honey Whiskey. Heaven Hill recorded 170% growth in digital sales in 2020, with the first reviews posting within 72 hours of launch.

Products used

PowerReviews Ratings & ReviewsPowerReviews Sampling & CollectionPowerReviews Syndication