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Case Study: Kiss My Keto triples conversion with syndicated reviews on Walmart.com

Kiss My Keto Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Kiss My Keto
Industry
Consumer Goods
Challenge
Build buyer trust and conversion for keto CPG products on retail marketplaces.
Headline result
Syndicating reviews to Walmart.com drove a 3x conversion rate increase and a 40% sales spike.

Key results

3x
conversion rate increase on Walmart.com
syndicated reviews
40%
spike in total sales
17 days
implementation time
100+
reviews syndicated

The challenge

Kiss My Keto, a keto-focused food and supplement brand, needed to build shopper confidence and improve conversion for its products sold on third-party retail marketplaces, where a lack of reviews can slow purchase decisions.

The solution

Kiss My Keto used PowerReviews to collect reviews and syndicate them to retail partners including Walmart.com, with the program set up in 17 days.

We were able to syndicate our reviews to Walmart.com and saw increased conversion rates of 3x in a matter of days, resulting in a 40 percent spike in sales.

MH
Michael Herscu
Marketing Manager, Kiss My Keto

The results, in context

After syndicating reviews to Walmart.com, Kiss My Keto reported a 3x increase in conversion rates within days, resulting in a 40% spike in total sales. More than 100 reviews were syndicated as part of the program.

Products used

PowerReviews Ratings & ReviewsPowerReviews Syndication