Case Study: La Colombe grows review volume 310% and lifts conversion 3x

Key results

The challenge

Coffee brand La Colombe found its existing Q&A and reviews platform was not user friendly and wanted to grow authentic review coverage across its catalog. The team also wanted review content it could reuse in paid ads and email campaigns.

The solution

La Colombe adopted PowerReviews for ratings, reviews, and Q&A, and launched gift card incentives and a quarterly sweepstakes to drive review collection.

The results, in context

Review volume grew 82% from July to August 2021 and 310% from July to September 2021. The brand collected more than 6,000 reviews, reached 90.4% product review coverage, and saw a 3x conversion lift when visitors interacted with reviews.

Products used