RetailSourced

Case Study: Skechers builds 340,000 reviews and 87% U.S. coverage with PowerReviews

Skechers Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Skechers

Industry

Retail

Challenge

Scale authentic reviews and shopper Q&A across a large footwear catalog.

Headline result

Reviews and Q&A drove 340,000 reviews, 87% U.S. coverage, and 2.3 million shopper interactions.

Key results

340,000

reviews collected

87%

review coverage in the U.S.

2.3 million

customer interactions with review content

18.8

average reviews per product

The challenge

Footwear brand Skechers wanted to grow authentic review coverage and shopper engagement across its catalog, and to capture the SEO and conversion benefits of customer reviews and Q&A at scale.

The solution

Skechers deployed PowerReviews Ratings & Reviews and Questions & Answers to collect reviews and customer images and to field shopper questions.

“PowerReviews has always been a good partner – easy to work with and very responsive. You feel like a priority.”
TL
Tim Lakin
E-commerce Merchandising Manager, Skechers

The results, in context

Skechers collected 340,000 reviews at a 4.6 average star rating, with 87% review coverage in the U.S. and an average of 18.8 reviews per product. Review content drove 2.3 million customer interactions, and the brand fielded 61,000 questions in the U.S.

Products used

PowerReviews Ratings & ReviewsPowerReviews Questions & Answers