Case Study: Planview Generates a 22% Uplift in Lead Generation from Social Media

Key results

The challenge

Planview ran scheduling, employee advocacy, and monitoring through several disconnected tools. Across a global enterprise, this fragmented stack left the marketing team unable to track KPIs across channels and campaigns or accurately measure social ROI.

The solution

Planview consolidated its social technology onto Oktopost's combined social media management and employee advocacy platform, unifying scheduling, advocate onboarding, audience engagement, and post-level analytics in a single system.

The results, in context

Oktopost reports a 61% increase in posting volume, 75% growth in click-through rates, and a 22% uplift in leads generated from social media. Figures are quoted from Oktopost's published Planview case study.

Products used