Case Study: Certiport Generates a 386% Increase in Conversions with Oktopost

Key results

The challenge

Certiport's previous social media platform, Hootsuite, was slow to publish and focused on vanity metrics such as likes and shares. Lacking in-depth analytics, the team could not tie social media activity to business outcomes like lead generation.

The solution

Certiport moved to Oktopost, using Social Campaign Management to organize content into campaigns, Social Analytics for lead attribution, and a deep integration with the Eloqua marketing automation platform to feed social data into lead scoring and nurturing.

The results, in context

Within one quarter, Oktopost's case study reports that Certiport generated a 142% increase in impressions, a 39% increase in clicks, and a 386% increase in trackable conversions. Figures are quoted from Oktopost's published Certiport case study.

Products used