Case Study: How Employee Advocacy Increased Engagement by 394% with Oktopost
Key results
The challenge
Having grown roughly three times the market average for over five years, IFS needed to increase MQLs and brand visibility at the same pace. The marketing team set out to build an employee advocacy program that would resonate with employees across more than 80 countries and make thought leadership accessible at scale.
The solution
IFS partnered with field experts to create audience-specific thought leadership content and used Oktopost's advocacy platform, including AI-assisted content creation and multiple advocacy boards, to target content by region, business unit, solution, and market.
“Being able to choose content that resonates with advocates' specific audiences has led to a notable increase in engagement. This tailored approach has truly amplified our brand's reach and impact.”
OPOliver PilgerstorferCMO, IFS
The results, in context
Oktopost reports a 394% increase in engagements, 135% growth in followers, and a 107% increase in brand mentions over two years, with 67% of new followers coming from advocate profiles. Since becoming a customer in 2019, the program generated over 240K posts, 4.5 million engagements, 547K link clicks, 3.12 million followers, and 113K brand mentions.