Case Study: DISCO Sees a 400% Surge in Conversions from Social Media with Oktopost
Key results
The challenge
DISCO trialed several social tools but each met only part of its needs, lacking either publishing or advocacy capabilities. Its prior platform also offered limited B2B reporting, forcing the team to pull clicks and conversions manually from each network, which obscured the ROI of its social activity.
The solution
DISCO adopted Oktopost as a unified platform spanning scheduling, social listening, content curation, employee advocacy, and B2B analytics, with an integrated dashboard covering both corporate and advocacy content that let the team report social results to its CMO.
The results, in context
According to Oktopost's case study, DISCO recorded a 117% increase in posting volume, drove 91% more website visitors from social media, saw a 70% rise in website sessions, and achieved a 400% surge in conversions from social media. Figures are quoted from Oktopost's published DISCO case study.