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Case Study: Pilothouse Digital triples client earnings per click with Instapage

Pilothouse Digital Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Pilothouse Digital
Industry
Marketing agency
Challenge
A clunky, code-dependent page builder slowed client deliverables
Headline result
Up to 3x client earnings per click and ~30% faster delivery

Key results

3x
Client earnings per click
~30%
Faster delivery
from Global Blocks
150+
DTC clients served

The challenge

Pilothouse Digital, a growth agency serving over 150 DTC brands across time zones, relied on a landing-page platform with a clunky interface that required coding experience, considerably slowing deliverable times in a fast-paced, client-facing environment.

The solution

Pilothouse switched to Instapage Convert in 2018, using the drag-and-drop builder plus advanced features such as Global Blocks and custom workspace scripts to build, manage, and update client pages at scale across workspaces.

The Global Blocks feature has improved our efficiency by over 30%.

DM
Duncan McIntyre
Creative Manager, Pilothouse Digital

The results, in context

Pilothouse reported doubling or tripling earnings per click for many clients (3x on the story's metric card) and a delivery-efficiency gain of over 30% from the Global Blocks feature, while serving 150+ DTC clients.

Products used

Instapage Landing PagesInstapage CollaborationInstapage Experimentation