Case Study: B2B social commerce company grows pipeline 129% with PathFactory content intelligence

Key results

The challenge

A B2B social commerce SaaS company wanted to move from measuring individual marketing qualified leads to identifying high-intent accounts. The team needed to understand buying stage from content consumption patterns.

The solution

The company used PathFactory content intelligence to identify prospects with high purchase intent and to give sales account-level and contact-level engagement insight across content tracks.

The results, in context

The company recorded a 129% increase in pipeline generation and a 167% increase in revenue won. Opportunities created rose 57%.

Products used