Case Study: Certinia lifts website engagement with PathFactory AI and personalization
Key results
The challenge
Certinia (formerly FinancialForce) wanted to increase engagement on its website and understand how visitors consumed content. The team needed clearer signal on which accounts were engaging and how deeply.
The solution
Certinia used PathFactory's AI-driven recommendations and personalization to surface relevant content to visitors and encourage deeper sessions. Recommended-content experiences guided visitors through additional assets.
“Nothing about our experience with PathFactory has made us want to go out and find alternatives, so this is the tool we want to use for now and in the future.”
SDSpencer DorcikDirector of Digital Marketing, Certinia
The results, in context
Certinia recorded 3.9X more page views and a 65% increase in total accounts engaged versus the previous quarter. Web sessions ran 7.3X longer, with a 47.7% content binge rate.