Case Study: Cisco partner marketing more than doubles its engaged audience with PathFactory

Key results

The challenge

Cisco's partner marketing team needed to deliver enablement content to partners in a simpler, more consumable format. Fragmented content experiences made it hard to keep partners engaged.

The solution

Cisco used PathFactory to serve enablement content in bingeable, single-browser experiences and organized content into collections. This gave partners a continuous path through relevant material.

The results, in context

Cisco recorded a 202% year-over-year increase in engaged audience and a 91% increase in content consumption. Partners logging in converted at a 25% rate.

Products used