Industrial SoftwareSourced
Case Study: AVEVA saves 700+ hours building personalized ABM experiences with PathFactory
AVEVA Case StudySourced & dated by Case Study Desk
Key results
The challenge
AVEVA needed to deliver one-to-one personalized experiences at scale across a large, complex enterprise customer base spanning many acquired businesses. Building landing pages manually was too slow for the team's scope.
The solution
AVEVA used PathFactory, integrated with Demandbase for account identification, to build a scalable personalization system that stood up account experiences in about 30 minutes rather than months.
“I'm a big advocate of PathFactory… it's the reason we have our ABM program at the level it's at now.”
ARAndrew ReedDirector of Account Based Marketing, AVEVA
The results, in context
AVEVA saved more than 700 hours building landing pages and scaled to over 80 enterprise accounts. PathFactory supported 60% of pipeline in 2024 and 70% of bookings.
Products used
PathFactory PathFactory PersonalizationPathFactory PathFactory Content Intelligence