Case Study: Palo Alto Networks scales content personalization with PathFactory
Key results
The challenge
Palo Alto Networks wanted to personalize content experiences at scale without manually managing which assets to surface. The team needed the strongest, most relevant content to reach viewers automatically.
The solution
Palo Alto Networks used PathFactory collections so that the latest and best-performing content was automatically presented to viewers. This removed manual content-strategy overhead while keeping experiences relevant.
“There is a lot of power in using collections around content. With PathFactory, you don't have to manually think about your content strategy: the latest and best-performing content will be in front of viewers.”
KFKara FisherDigital Marketing Operations Manager, Palo Alto Networks
The results, in context
Palo Alto Networks recorded a 137% increase in form captures and a 163% increase in new visitors. New accounts rose 92% and engaged sessions rose 130%.