Case Study: Obvi unified its stack on Sendlane and drove 34% of revenue from email
Key results
The challenge
Obvi is an online supplements and vitamins retailer managing roughly 200,000 customers on a stitched-together stack of Klaviyo for email and Postscript for SMS. The team wanted to unify its marketing operations without risking deliverability or revenue during migration.
The solution
Obvi migrated to Sendlane, consolidating email and SMS on one platform while cleaning its contact database, upgrading automation flows, and building new customer segments.
“Sendlane promised to guide us through every aspect of the migration process so we could move as quickly and efficiently as possible… and they delivered 100%.”
RSRonak ShahCo-Founder & CEO, Obvi
The results, in context
After switching, Obvi attributed 34% of total revenue to email and reached an 11% average click-through rate, with email open rates up 18%. The brand counted 62,000 repeat buyers across email and SMS.