Case Study: MERGE reinvests 50% more time in research and ideation with Jasper
Key results
The challenge
MERGE, a marketing and technology agency, saw an opportunity to enhance its workflow with generative AI without losing the human element of its creative work. It needed a structured way to identify where AI could add value across many roles.
The solution
MERGE formed an AI Council and assembled six groups of Jasper super-users across 20 different job functions to run AI discovery, rolling Jasper out to 125 users as part of a diversified technology strategy.
“This isn't just about staying relevant in a rapidly evolving industry; it's about leading the way. It's about being progressive, proactive, and prepared for the future. With AI, we are not just keeping pace with change; we are driving it.”
MWMark WollneySVP of Operations, MERGE
The results, in context
MERGE reported that team members reinvested 50% more time in research and ideation, saved an average of 1 to 4 hours per week each, and reached 125 users on Jasper. Leadership framed the effort as reinvesting freed time into strategic and creative work.