Case Study Deskcasestudydesk.com
Financial ServicesSourced

Case Study: Akbank cuts content creation time 40% across campaigns with Jasper

Akbank Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Akbank
Industry
Financial Services
Challenge
Speeding up content creation across marketing campaigns at a large bank.
Headline result
Across ten campaigns in three months, Akbank reported a 40% reduction in content creation time and a 3% increase in click-through engagement rates, with up to a 70% CTR increase on a campaign basis using Jasper.

Key results

40%
Reduction in content creation time
across ten campaigns in three months
3%
Increase in click-through engagement rates
Up to 70%
CTR increase on a campaign basis

The challenge

Akbank, a leading financial institution, sought ongoing improvements to its content creation. Its innovation center, Akbank LAB, leads digital transformation and looked to generative AI to accelerate campaign content.

The solution

Akbank applied Jasper across ten campaigns over three months to accelerate creative processes, structure ideas more effectively, and strengthen brainstorming and overall content strategy.

“Jasper enables us to accelerate our creative processes and structure ideas more effectively, significantly enhancing our brainstorming capabilities and overall content strategy.”

AK
Akbank Digital Marketing Team
Akbank LAB

The results, in context

Across ten campaigns in three months, Akbank reported a 40% reduction in time spent creating content and a 3% increase in click-through engagement rates, with up to a 70% CTR increase on a campaign basis.

Products used

Jasper Jasper