Case Study: Cushman & Wakefield saves 10,000+ hours a year on content with Jasper
Key results
The challenge
Cushman & Wakefield's global marketing, communications, and research group was inundated with manual report writing and content creation. The research organization manually prepared over 1,700 reports per year, totaling more than 10,000 hours.
The solution
The firm adopted Jasper to generate standard narrative content across domains and to draft material in specific leaders' voice and style, customizing AI usage to its needs across global marketing, communication, and research teams.
“Jasper enables us to customize AI usage to our specific needs, giving our team a competitive advantage in creating standard narrative content across diverse domains. This augments the capabilities of our marketing, communication, and research experts across the globe.”
DHDavid HoebbelDirector of Research, Cushman & Wakefield
The results, in context
Cushman & Wakefield reported saving more than 10,000 hours annually and creating website copy and taglines 50% faster, while supporting the 1,700+ reports written per year. The team described Jasper as a competitive advantage for producing standard narrative content across diverse domains.