Case Study: Bonterra reports 83% time savings on content work with Jasper
Key results
The challenge
Bonterra's customer marketing team needed to deliver consistent, on-brand content to many internal teams while reserving human strategists for higher-value advocacy work. Manual content tasks slowed the team's workflows.
The solution
Bonterra positioned human strategists to define content needs and reasoning, then used Jasper to handle the manual content tasks that slowed workflows, standardizing brand voice across customer-facing communications.
“But when it comes to the manual tasks that can slow us down within our content workflows, that's where we turn to Jasper to really help us.”
NGNeil GrassoCustomer Marketing Manager, Bonterra
The results, in context
Bonterra reported 83% time savings on content work, a standardized brand voice across customer-facing communications, and freed marketer capacity to focus on high-touch advocacy work.