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Case Study: Global marketplace boosts U.S. seller UBO match rates 20% with Trulioo

Global digital marketplace (undisclosed) Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Global digital marketplace (undisclosed)
Industry
E-commerce
Challenge
Reduce onboarding friction for U.S. sellers underserved by the prior provider.
Headline result
Same-day deployment replaces an underperforming incumbent in key U.S. regions

Key results

20%
UBO verification uplift
New Jersey and Delaware vs. incumbent
Same-day
Go-live
enabled by pre-integration

The challenge

The world's second-largest global digital marketplace faced friction onboarding U.S.-based sellers, with underperformance in key regions such as New Jersey and Delaware using its previous provider.

The solution

The marketplace selected Trulioo Business Verification through a procurement process that included live testing and compliance validation, with same-day deployment enabled by pre-integration.

The results, in context

Trulioo reports a 20% uplift in UBO (ultimate beneficial owner) verification in the key regions of New Jersey and Delaware versus the incumbent provider, achieved with a same-day go-live and ongoing in-region support.

Products used

Trulioo Trulioo Business Verification