Case Study: U.S. crypto exchange targets 180,000 additional annual users with Trulioo
Key results
The challenge
A leading U.S. crypto exchange needed accurate, efficient, and cost-effective identity verification across millions of global customers while mitigating fraud and achieving regulatory compliance.
The solution
Trulioo Person Match verified personally identifiable information through hundreds of independent sources using data normalization and natural language processing, and Trulioo's value optimization program audited data sources and configurations in each market.
The results, in context
Trulioo reports that market-level optimization is projected to onboard 180,000 additional users annually. Match-rate increases included up to 38% in Sweden, 12% in Denmark, and 4% in Italy. In Belgium, a 6% match-rate uplift yielded an estimated net revenue gain of $88,800 per month against a cost increase of only $1,331 per month.