Retail & CPG (Pet care consumer goods)Sourced

Case Study: Nestle Purina drives 1000x conversions at one-tenth the cost per click with Lytics

Nestle Purina Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Nestle Purina

Industry

Retail & CPG (Pet care consumer goods)

Challenge

Needed an accurate customer view to personalize

Headline result

1000x conversions at 1/10 CPC on one Facebook campaign

Key results

1000x

Conversions on one Facebook campaign

1/10

Cost per click on that campaign

The challenge

A leading North American CPG pet-adoption website wanted an accurate view of its customers so it could serve personalized messages to pet owners at each stage of the ownership journey. Building that view required gathering and activating fragmented first-party data.

The solution

The brand partnered with the Lytics Customer Data Platform to gather and better use its first-party data, delivering the right information to individual customers based on their needs.

The results, in context

Lytics reports that one Facebook campaign delivered 1000x conversions at one-tenth the cost per click. The figure is published on Lytics' Nestle Purina customer-story page and dated here at time of indexing.

Products used

Lytics Lytics Customer Data Platform