Case Study: Lovepop lifts sales 14% and doubles email engagement with Lytics
Key results
The challenge
Lovepop, a maker of pop-up cards and gifts, wanted to move beyond using past-purchase data alone and act on live browsing behavior to convert visitors who did not buy. The goal was to turn lookers on its Shopify site into buyers through follow-up emails with personalized product recommendations.
The solution
Lovepop ran a 30-day Try Lytics trial, using the Lytics CDP with its Shopify and Iterable integrations to personalize email campaigns. Lytics set up a control-versus-exposed test across 500,000 customers, with half seeing Lytics-generated content recommendations.
“Lytics has enabled us to serve personalized dynamic content to customers based on what they've purchased from us in the past and what they've been browsing versus a one-size-fits-all approach.”
JMJake MarstonDirector of Performance Marketing, Lovepop
The results, in context
During the trial, customers exposed to Lytics-recommended products saw a 14% increase in sales and a 2x lift in engagement. Lytics also reports the program boosted revenue per email sent by 5%. The figures are published on Lytics' Lovepop customer-story page and dated here at time of indexing.