Case Study: Industry Dive lifts click-throughs more than 40% with Lytics personalization

Key results

The challenge

Industry Dive publishes more than a dozen business-news destinations that draw millions of daily readers. Its editors needed to balance depth of coverage with enough variety to keep business decision-makers engaged across sites without overwhelming or boring them.

The solution

Industry Dive used the Lytics Customer Data Platform to personalize content served to its readers.

The results, in context

Lytics reports that Industry Dive achieved more than a 40% increase in click-throughs. The figure is published on Lytics' Industry Dive customer-story page and dated here at time of indexing.

Products used