Case Study: AEG Presents cuts campaign execution time 80% with the Lytics CDP

Key results

The challenge

AEG Presents, one of the world's largest live-event promoters with more than 10,000 events annually, struggled with unreliable fan profiles and fragmented customer data spread across many tools and channels. That made it hard to target the right fans for each concert and to scale personalized marketing.

The solution

AEG Presents adopted the Lytics Customer Data Platform to unify fan data and automate personalized, one-to-one concert marketing, reducing campaign time to market.

The results, in context

Lytics reports that AEG Presents achieved an 80% reduction in campaign execution time. The figure is published on Lytics' AEG Presents customer-story page and dated here at time of indexing.

Products used