Cycling apparelSourced
Case Study: La Machine Cycle Club reaches 64% automation open rates with Omnisend
La Machine Cycle Club Case StudySourced & dated by Case Study Desk
Key results
The challenge
La Machine Cycle Club is a cycling apparel and lifestyle brand with a community-driven audience. The brand aimed to build email campaigns that felt like a natural extension of its subscribers' interests.
The solution
La Machine used Omnisend automations and segmentation to tailor email content to its cycling community, including a Black Friday campaign strategy.
“Our core philosophy is to know our audience so well that our campaigns feel like a natural extension of their lifestyle.”
RRRens RobroekFounder, La Machine Cycle Club
The results, in context
La Machine Cycle Club reported a 64% open rate and a 7% click rate on its automated emails. The brand described the approach as producing its most successful Black Friday week.
Products used
Omnisend Email automationsOmnisend SegmentationOmnisend Email campaigns