Case Study: Dukier grew revenue from Omnisend by 525%
Key results
The challenge
Dukier is a Madrid-based dog accessories and lifestyle brand selling harnesses, leashes, collars, and apparel across Spain, Germany, France, Italy, and Portugal. The company wanted to grow revenue from email marketing while keeping subscribers engaged rather than over-messaged.
The solution
Dukier built segmented campaigns and email automations in Omnisend, sending over 222,000 messages while monitoring engagement and deliverability. Automations were used to convert customers across the lifecycle.
“Almost 50% of our revenue comes from Omnisend, and more than half of that success is thanks to intelligent email automations that convert more and better.”
PJPatricia JimenezEcommerce Manager, Dukier
The results, in context
Dukier reported a 525% increase in revenue attributed to Omnisend, growing from €82,857 in 2022 to €518,860 in 2025. Automations accounted for 55% of that revenue (€286,286), and campaigns achieved a 48.4% average open rate with an unsubscribe rate of 0.36%.