Case Study: Vyber Media drove $1.5M in annual revenue for Headbanger Sports with Omnisend
Key results
The challenge
Headbanger Sports is an eight-figure sports ecommerce brand. Working with agency Vyber Media, it set out to scale its email and SMS programs and grow revenue from owned channels.
The solution
Vyber Media built Headbanger Sports' email and SMS lists and automation system in Omnisend, including a welcome series and lifecycle flows, over a two-year period.
“In a fast-paced industry like ours, getting any question or issue resolved in under 10 minutes is invaluable. That kind of support is rare and has been critical to our success.”
JKJesse KayFounder & CEO, Vyber Media
The results, in context
The programs drove more than $1.5M in annual revenue through Omnisend and added over 135,000 email and SMS subscribers in 24 months, with revenue up 55% year over year. The welcome series alone generated $400,000, and the email list grew from 15,000 to 146,000 subscribers.