EcommerceSourced

Case Study: BMO Media generated $1.5M more revenue for Grez Way by sending less

Grez Way Case StudySourced & dated by Case Study Desk

Key facts · TL;DR

Company

Grez Way

Industry

Ecommerce

Challenge

A brand was over-sending email and needed a leaner lifecycle program.

Headline result

$1.5M more revenue from fewer messages

Key results

$1.5M

Additional revenue generated

+25%

Open rate

+8%

Click rate

387K

Fewer messages sent

The challenge

Grez Way worked with agency BMO Media to rework its email program, which relied on sending a high volume of messages. The goal was to increase revenue while reducing send volume.

The solution

BMO Media rebuilt Grez Way's lifecycle marketing in Omnisend, using segmentation and automations to send fewer, better-targeted messages.

“All of this came from sending less, not more. That's the power of using data properly and meeting customers where they actually are.”
SC
Stephanie Contreras
Senior Lifecycle & Partnerships Manager, BMO Media

The results, in context

The redesigned program generated an additional $1.5M in revenue while sending 387,000 fewer messages. Open rates rose 25%, click rates rose 8%, and the placed-order rate increased 0.35 percentage points.

Products used

Omnisend Lifecycle marketingOmnisend SegmentationOmnisend Automations